Google Analytics & Logging
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While Google Analytics is a useful tool that can help a lot in tracking data for your MapsIndoors application, it has it's own documentation maintained by Google, which will be referred to a lot on this page. This page will mainly serve as an overview and inspiration as to what you might want to use Google Analytics for in your MapsIndoors application.
Google Analytics is a free tool that gives you the opportunity to analyze data to get a deeper understanding of your customers and how they use your app. Examples include understanding which places are hardest to find in your venue or what users typically search for when looking for a location. When implementing your own application using the MapsIndoors SDKs, you can implement event tracking using your analytics service of choice, however this page will focus on using Google Analytics.
The following diagram represents the flow of information from MapsIndoors to Google Analytics.
If you are developing using the Android SDK for MapsIndoors, we recommend this "Getting Started" guide for Google Analytics.
If you are developing using the iOS SDK for MapsIndoors, we recommend this "Getting Started" guide for Google Analytics.
If you are developing using the Web SDK for MapsIndoors, we recommend this "Getting Started" guide for Google Analytics.
Almost any events can be logged using Google Analytics. Below is a list of potential events that could be useful to log and keep data on.
Search queried and enter key pressed
Location selected in search results list
Category selected
"Get Directions" clicked
Directions with "From" location and "To" location
Input cleared
Avoid stairs selected
Location clicked on map
Cluster clicked on map
In order to define custom events, such as the ones above, in your application, you need to tell Google Analytics what to keep track of. This is done differently depending on the platform:
If you are developing using the Android SDK for MapsIndoors, this guide describes how to set up logging of custom events in Google Analytics.
If you are developing using the iOS SDK for MapsIndoors, this guide describes how to set up logging of custom events in Google Analytics.
If you are developing using the Web SDK for MapsIndoors, this guide describes how to set up logging of custom events in Google Analytics.
Google Analytics also track certain statistics by default. They are follows:
Current active users, their geography, and whether they're accessing on desktop or mobile
Current active sessions by country
Users by time of day
Number of users and new users
Number of sessions and sessions per user
Page views
Pages per session
Average session duration
Bounce rate
Number of and percentage of users for each language
Browser type
Service provider
Mobile device type
...And more!
